Socialantropologiska institutionen

Apple World

Core and Periphery in a Transnational

A number of people have contributed to this study. First of all, I want to

express my gratitude to all the "apples" in Kista, Cupertino and Paris, who

so generously shared not only their working lives with me, but also much

of their private thoughts and experiences.

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Table of Contents

9

Contents

11

Acknowledgments

14

Into the Apple world

21

1. Nodes in the network: people, places and themes

53

2. Viewing Apple: method and theory

71

3. The journey begins: constructing the employee

102

4. Building a dream: creating culture

154

5. Connecting: mobility and media

188

6. Apart and together: shifting alignments

228

7. Towards a moving target

238

Notes

253

References

266

Index